Using publicly available videos, voice recordings, or social media posts, attackers can generate convincing voice messages or video calls pretending to be your child, spouse, a personal assistant, trusted advisor, family office, or travel concierge.
A common scam involves an urgent request for money after someone has supposedly been arrested, injured, or stranded abroad. Our research found deepfake attacks such as these are becoming increasingly common, with impersonation of trusted contacts among the most frequently reported tactics.
Warning signs of AI deepfakes
- An urgent request for money or information
- A call or video that sounds like someone you trust, but feels rushed or slightly off
- Family or staff pressured to act quickly and quietly, skipping the normal checks
